4 Books Recruiters and Hiring Managers Need to Read in 2021


Recruiters and hiring managers have such an excellent opportunity right now and in the years ahead. There is an abundance of online channels where you can find top talent, like CPAs and accountants, and if you can find a way to separate yourself from the competition, you'll set yourself up for success.

So I'm going to ask you to think outside the box a little bit and learn some marketing skills, particularly around copywriting and communication.

Job postings are relatively undifferentiated from employer to employer; this is your chance to add some flair, uniqueness, and be honest about what the role is.

Read these books, and you'll be well on your way to becoming a master job post copywriter! You'll influence and persuade people to take action and apply for your job simply because you painted a beautiful and vivid picture of the role.

Note: Yes, some of these books are for acquiring customers, so you'll need to relate these ideas to acquiring talent!

Building a StoryBrand: Clarify Your Message So Customers Will Listen

from goodreads:

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Influence: The Psychology of Persuasion

from goodreads:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

from goodreads:

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?
Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.
Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.

On Writing Well: The Classic Guide to Writing Nonfiction

from goodreads:

It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental principles as well as the insights of a distinguished writer and teacher.

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