A strong employer brand will attract new talent, keep great employees, and turn away those that aren’t a fit for the organization.
There are countless ways to strengthen an employer brand, and here are a few quick ways to get started.
Many organizations have MVV but do nothing with it. They hired a consultant to help them create the MVV, then they put it in a binder, and it now sits on a shelf collecting dust. Integrate your MVV into everything you do, including recognition programs, employee handbook, performance evaluations, one on one meetings, team meetings, all team meetings, etc.
Your employees are your best marketers, both of the consumer-facing brand and the employer brand. When you reinforce the MVV and give them the tools and autonomy to talk about your culture and products, that’s when the magic happens. Encourage your people to be active on social media, speak positively about the brand, and add value to their networks through thought leadership.
Create a group of 4-5 people who are non-leaders by title and have them be the employees’ voice and an extension of the leadership team. It will keep leaders closer to employees and strengthen the bond between these two groups. As I like to call this group, the culture team can continually add programs and activities to enhance the culture.
Is one of your company’s values being on time? Then recognize people for it. Reinforce what your company stands for by acknowledging and appreciating your people for value alignment. It helps reward the behavior you desire and reinforces it to all employees.
It’s an employee market right now, and life is too short to settle for an employer who doesn’t share the same values as you. If you’re currently on the market for a new career, here are three ways you should explore whether or not a potential employer shares your values.
It doesn’t matter whether you’re working remotely or from your employer’s office, we all have the same issues regarding focus and time management throughout the workday. The question is, are you intentional about how you focus and manage your time?
Hiring during the past 18-months of the pandemic has been a bit challenging to say the least. And it may get even more challenging as the war for talent heats up. As a recruiter or HR professional, the pressure is on you to find qualified talent that fits your organization, and it’s more complicated than ever. That’s why you must think strategically and execute new strategies to find the people that will lift your firm to new heights. Your firm is counting on you. If you’re stuck, consider these three recruiting and hiring strategies: