Most public accounting firm leaders have come to realize that firms today exist in an environment of differentiation and specialization. It is no longer effective to send a message to the market that “we provide quality tax, audit, and assurance services.” This generic message simply does not resonate with potential clients because every firm can make that claim. It is not a winning statement that leads to a valuable client relationship.
The firms winning the market share battle are those that have embraced a specialized industry or services offering, developed a team with a corresponding specialized expertise, and documented an ideal client profile. Many firms call this the “niche” approach. (Just to be clear, the word is pronounced “neesh” not “nitch!”)
Let’s drill down on the attributes and methodology of a successful niche services offering. A niche can be centered around a particular industry, for example healthcare, construction, or nonprofit organizations. A niche can also be focused on a services offering across industries, such as retirement plan audits, business valuations, or forensic accounting services.
Whether your niche is focused on a specialized industry or service, the same methodology should be utilized. Let’s use a healthcare industry niche as an example. Here are the steps to getting your niche planning started:
It doesn’t matter whether you’re working remotely or from your employer’s office, we all have the same issues regarding focus and time management throughout the workday. The question is, are you intentional about how you focus and manage your time?
Hiring during the past 18-months of the pandemic has been a bit challenging to say the least. And it may get even more challenging as the war for talent heats up. As a recruiter or HR professional, the pressure is on you to find qualified talent that fits your organization, and it’s more complicated than ever. That’s why you must think strategically and execute new strategies to find the people that will lift your firm to new heights. Your firm is counting on you. If you’re stuck, consider these three recruiting and hiring strategies:
Industry experts say the “Great Resignation” is on the horizon as people make their way back to the office. The good news is that there is a way to prevent this from happening in your organization. Here are three ways you can avoid the “Great Resignation:”