Your Job Posting Can Make or Break You: Here's How to Make it Perfect


Too many hiring managers, recruiters, and HR professionals treat a job post like a job description. The job post is a marketing tool to acquire candidates, whereas the job description is for internal use–it’s a management tool to set benchmarks, key performance indicators, and manage performance.

In other words, do not use the job description as your job post.

Below, we’re going to explore how to make the perfect job post so you can get candidates lining up for any job that are a fit, and you’ll repel the unfit candidates. By the time you finish reading, you’ll have tangible takeaways that you can put into action.

Pay Range

Many employers neglect to put pay range on job posts. Not sure if most decide not to as a philosophical decision, trying to keep it private from current employees, or some other reason altogether, but sharing the pay range is an excellent tool for attracting the right talent level. The last thing you want to do is get three interviews in only to be $50k off salary expectations. Disclose that early on and save yourself the headaches.

Mission, Vision, Values

Who are you, where are you going, what do you believe in, and what do you value? Those are questions candidates will ask if they care about whether they will align with your organization or not. Employers who are great at employer branding are outstanding about sharing this information in a public way and use it to their advantage to attract the right person.

What’s it’s like to work in this role?

Have you ever started a job and realized it was nothing like what you thought it would be? There is nothing more frustrating than the experience falling way short of expectations. The best thing you can do in a job post is to be authentic and descriptive about the role. Manage expectations because if you don’t, candidates will make up stories in their heads about what to expect.

Answer these questions in a storytelling format:

  • What’s a work day like?
  • What’s the team like?
  • What will I work on?
  • What are the upsides and downsides of the workplace, team, culture, etc.?


Text-based job postings are bland and don’t stand out. If you have an opportunity, include videos and images to support the job posting. Multimedia is visual and could help reinforce everything you’re sharing in the job post. Here are a few ideas:

  • culture video
  • employee interviews
  • pictures of the workplace, team, etc.
  • a short video from the hiring manager expanding on the job posting

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